Off Topic – Do you Yahoo, Google, Bing, or ?
I’ve been following the Microsoft search engine Bing story for a while now. Seems the Bing effort has been losing a billion dollars each quarter since 2009. They’ve lost a total of 9 billion dollars (give or take). At what point do you cut your losses and start a completely new effort?
Microsoft’s share of the search market has increased over the last couple of years yet Google has lost less than one percent in the search engine wars. What market share Microsoft has won was mainly at the expense of Yahoo, and what’s left of AOL. The only problem with that is Yahoo is Microsoft’s search partner, or as David Goldman at CNN Money put it,
“There’s usually no such thing as “bad” market share growth, but Yahoo’s search is powered by Bing. That means more than half of Microsoft’s share growth has come from cannibalizing its search partner.the remainder MS took from it’s search partner, Yahoo.”
I’m highly biased when it comes to search. This is why I don’t Yahoo:
Is that obnoxious or what? I was going to search Yahoo, something I have not done in 10 years, and had forgotten how obnoxious their site is. It’s only obnoxious to me because I’m not looking for content, I can find that on my own, I was looking for search. And that chick danced across the screen while I thought about what to search on. Why bother?
Full disclosure – I love “adorkable” girls, so my aversion to Yahoo has nothing to do with Ms Deschanel, who I’m sure is a very adorkable young lady.
Then there’s the 9 billion dollar Bing…
I have to admit the soothing Bing graphic compelled me to search on “discount exotic vacations” but no matter how thin you slice it, it’s still Bing/Yahoo. And one of the things I notice about Bing is when I search for a specific bicycle it seems the majority of the search results are from stores carrying that bike, whereas it seems Google results in more actual reviews mixed with retail sites. I haven’t done any hard core, double blind experiments to test my theory, but it seems that way to me. Anyhow…
Microsoft is betting they can change the way people think about search, and therefore they will lure users from Google to Bing. I wouldn’t bet the farm.
I’ve been using Google exclusively since their infancy, only because I can typically find what I want without a bunch of dancing ladies on the screen or other nonsense. Yeah they have ads and such that are related to my search topic, but it’s not very invasive or obnoxious, and I’m never confronted by pop up ads.
Virtually all of the search engine traffic to Biking in Dallas comes from Google. In fact Google accounts for about 95% of our search engine traffic, Bing and Yahoo combined represent almost 3%.
But Google isn’t perfect. One thing I am increasingly irritated with is Google’s attempts to localize my search results. If I’m searching on “pizza restaurants in Dallas” it makes sense that the results would be localized, but otherwise I want my search results to reflect the internet first and foremost, my area second. I don’t like Google or any other technology trying to think for me, or do me any favors.
So my question to the cycling community who find themselves here at Biking in Dallas, which search engine do you prefer and why? What would lure you away from your current favorite search engine?
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