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Jesse Rosten, Fotoshop, Cyclocross and Levi Leipheimer

Submitted by on January 11, 2012 – 11:24 amNo Comment

photo by Jesse Rosten

Most everyone is now familiar with Jesse Rosten’s video gone viral,  Fotoshop by Adobe’:

Very amusing social commentary about our views on beauty, or faked beauty that is.  On the making of Fotoshop Rosten remarked,

“I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.  This commercial isn’t real, and neither are society’s standards of beauty. “

What you might not know about the professional film maker is his interest in filming cycling events (from the back of a motorcycle or helicopter).  I found these two gems on his website.

Levi Leipheimer’s Gran Fondo, which is a “long distance, mass-participation cycling event – not a race.”

And how about a side order of of Portland Gran Prix Cyclocross racing:

Now I’m itching for a cyclocross bike, and wonder when they’ll come out with Fotoshop for Men…
– Chris

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Chris started riding a bike again when he noticed the Preston Ridge Trail being constructed across the street from his house. Since then he co-founded Biking in Dallas, has gone through countless Craigslist bike projects (some better than others) and can be found pedaling around town on a Electra Ticino with a camera in tow.

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